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Factors That Help in Bolstering E-Commerce Performance
Increasing dependence on mobile shopping and e-commerce portals has opened up new vistas of opportunity for the line of business. Business aspirants, looking to expand their global reach, will have a fruitful, encouraging and exciting online journey. If you are looking forward to launching your first online venture or are already into e-commerce, you should pay extra attention to the following aspects to bring your business to the brink of success:
Go Mobile: Today’s customers have become tech savvy; they download apps to their smartphones to purchase a specific service or product. I’m sure no one wants their business to become obsolete over time. The optimal way is to make your website responsive. Responsive design is a new approach that helps create a business-critical website in such a way that everything – from the content to the structure of the page – adapts according to the resolution of the gadget.
According to Goldman Sachs, mobile spending will increase from $204 billion in 2014 to $626 billion in 2018. It also predicts that online sales exclusively on smartphones, including tablets, will roughly equal web sales on nearly all mainstream computing devices from just five years earlier.
This is why it becomes extremely important to hire intellectual web designers who can turn your non-responsive website into a responsive one for increased customer satisfaction.
User interface: One of the main factors responsible for reducing your growth graph is the complex website structure that makes users struggle to find their desired product/service. Obviously you can’t touch, feel or smell the product online; however, this shortcoming can be addressed by including high-quality images accompanied by their detailed description and customer reviews. In addition, you must always strive to give something new to your customers. The interface should be intuitive and easy to use so that everyone from experts to beginners can access your website with the utmost ease. Additionally, the search bar should be located in a location that is easy for users to locate. Investing in superior search techniques will be an added advantage. Remember, always refrain from adding complicated and unnecessary features.
Integrate marketing techniques: You will all agree that what you see is for sale. If your critical business does not rank well on the most popular search engines, it means that your target customers will not be able to find you and will ultimately switch to another e-commerce platform. The best way is to integrate some of the SEO techniques or hire an expert who can do it for you. In addition, always try to innovate and offer new things to your customers so that your customers do not lose interest in your offers. You can add free shipping and add festive offers to attract more users to your site. In addition, try to list the prices of the products only after conducting a detailed analysis of the competitors’ price lists. Prices should be listed in such a way that they attract the eye.
Maintain privacy: If your customers do not feel that you are not the real McCoy, they will never buy products or services from your site. Companies that adhere to the best privacy protocols to keep their customers’ transactions secure earn a higher ROI than their peers, one report suggests. In this light, Secure Socket Layer (SSL) is one of the standard security technologies that helps in encrypting the sensitive and confidential details of clients. Moreover, integrate payment gateways that are simple, streamlined and can be effectively managed and used by potential customers.
Build an indelible brand image: In order to establish your business in today’s competitive market, you have to be very careful. Buy a domain name that truly reflects who you are and what you offer. A company that values its customers the most has a greater chance of growth and advancement. Study the market trends and understand exactly what your customers are looking for so that you can give your valued customers the best.
Host your website in an N+1 environment: Websites or apps that don’t load in a certain amount of time push your potential leads into your competitors’ bin. Latency is one of the factors responsible for poor user experience and search engine rankings. Host your website in a data center that is equipped with all the latest techniques required for business sustainability and growth. The hardware you choose to host your e-commerce business should be cutting-edge and free of all vulnerabilities. A provider that provides hosting backed by an SLA and is equipped with a resilient network architecture is a good option. Not to mention, the more scalable a data center is, the better it can handle traffic increases.
In short, the success of your e-commerce business depends entirely on how effectively you can detect performance delays and eliminate them. It goes without saying that a poor website performance leaves your customers unhappy, which leads to no profit. It not only hampers your revenue streams, but also destroys your market presence and credibility. To ensure a hassle-free shopping experience for your customers, you should always aim to include an intuitive interface, smart search options, reliable payment gateways, detailed product/service descriptions, user testimonials and must follow economical pricing patterns. All these factors will help your business to be successful and a true McCoy.
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